Tuesday, December 22, 2009
Friday, December 18, 2009
Happy Holidays from Search Optics!
Search Optics, Inc. is wishing you a safe and happy holiday this season!
Wednesday, November 25, 2009
Monday, November 23, 2009
Thanksgiving Specials
Search Optics is preparing for the upcoming Holiday and would like to make sure you have all your Thanksgiving specials up on your site. If not, please contact Tabitha@searchoptics.com now!
Friday, November 13, 2009
New Marketing Services Manager at Search Optics
Search Optics has promoted Arianna Georgi to Marketing Services Manager. Arianna previously held the position of Operations Analyst. Congratulations Arianna!
New Operations Analyst
Search Optics is pleased to announce the promotion of Operations Analyst to Amie Yoshizumi. Amie previously held the position of Executive Assistant. Congratulations Amie!
Marty Masternick Takes on the Position as Southwest Zone Manager
Search Optics is proud to announce the promotion of Southwest Zone Manager to Marty Masternick. Marty previously held the position of District Manager. Marty will now be responsible for Colorado, Arizona, New Mexico, as well as the San Diego market. Congratulations!
Expanded Sales Team
Search Optics has expanded their Sales team! We have hired new Sales Representatives for Orange County, San Francisco, and Orlanda areas. Search Optics welcomes Larry Biggs, Scott Shockney, and Jim Kinsella to the team!
New PC/Applications Specialist at Search Optics
Search Optics welcomes Nathan Turner to the team as the new PC/Applications Specialist!
New Social Media Expert at Search Optics
Search Optics is pleased to welcome Tory Carroll to the team as the new Social Media Expert!
Friday, October 30, 2009
Search Optics Launches Discussion Forums For Dealerships: http://searchoptics.livejournal.com/9677.html
Search Optics Launches Discussion Forums For Dealerships: http://searchoptics.livejournal.com/9677.html
Search Optics Launches Discussion Forums For Dealerships
Search Optics would like to announce the creation of a discussion forum. The discussion forum was created so people living in the Chicago area can discuss anything and everything about BMW cars, service, parts and aftermarket performance. The discussion forum can be reached by going to www.chicagobmwdealers.com.
Forums of this nature can be used for similar discussion about any car models in your area. For example, we could create a Honda forum for the Houston area. If your dealership is interested in having Search Optics create and maintain a forum for your dealership please contact nick@searchoptics.com for more details.
Forums of this nature can be used for similar discussion about any car models in your area. For example, we could create a Honda forum for the Houston area. If your dealership is interested in having Search Optics create and maintain a forum for your dealership please contact nick@searchoptics.com for more details.
Friday, October 23, 2009
ROI Case Studies
"Since partnering with Search Optics, we are now a Top 5 solar company in San Diego, and one of the fastest growing Solar companies in Southern California. Our aggressive online efforts have gotten us noticed nationwide, as our web site was mentioned in the New York Times." - Kirk Mulligan
Read more ROI Case Studies here:
http://www.searchoptics.com/why.php?move=4
Read more ROI Case Studies here:
http://www.searchoptics.com/why.php?move=4
Friday, October 16, 2009
The Value Of Marketing Through Social Media Outlets: http://blog.searchoptics.com/the-value-of-marketing-through-social-media-outlets/
The Value Of Marketing Through Social Media Outlets: http://blog.searchoptics.com/the-value-of-marketing-through-social-media-outlets/
The Value Of Marketing Through Social Media Outlets
Social media marketing, which is quickly becoming known to be the modern Industrial Revolution, is the process of promoting your site or business through social media channels such as Twitter, MySpace, FaceBook, Digg, StumbleUpon, Plurk, Etc. It is undoubtedly one of the most powerful strategies that will get you links, attention and massive amounts of traffic.
There is no other low-cost promotional method out there that will easily expose your dealership brand online and potentially have customers visiting your website over and over.
When creating posts of your specials, vehicles or dealer news throughout your Social Media networks, there will be two things to expect:
* Primary and Secondary Traffic. Primary traffic is the large amount of visitors who come directly from social media websites. Secondary traffic is referral traffic from websites which link to and send you visitors, after they come across your content through the social sites.
* High Quality Links. Becoming popular on social news websites like Digg or Reddit will get you a large number of links, some of which may be topically relevant, some not. A good story can realistically acquire a large number of high quality editorial links, most of which cannot be easily bought.
Now let’s translate this into tangible benefits for your dealer website:
1. Links = Better Search Engine Rankings.
When a website receives a large number of natural, permanent links from trusted domains, it develops authority. Search engines trust it. If you optimize your link posts and website structure properly, you can easily start ranking for competitive keywords, which will in turn bring in search engine visitors.
Do this often enough and your search traffic will undoubtedly increase. In a sense, you are obtaining these quality links through borrowed trust. Many online surfers think that if an article is posted by one of their friends or a notable website, then it’s probably worth checking out and referencing through a citation link.
A new website may find it difficult to gain links from a critical mass that is not familiar with it but a trusted social news resource makes it easier for links to come in, because the community and buzz has somewhat ‘certified‘ the value of the site. Note that the actual strength of the article is still of utmost importance for all.
2. Primary + Secondary Traffic = Community/Supporters.
Some people claim that social news websites only send useless traffic, visitors that will often just view a specific webpage and click away. Yes, that’s usually the case. Sites like Digg are notorious for their poor bounce rates: many visitors drop in for the article and then leave after reading it. StumbleUpon(www.StumbleUpon.Com) is much better in this aspect.
But don’t mistake this with a lack of interest. Your subscriber figures will often take big jump up and then stabilize after a few days. If your entire site is relevant to the general interests of the social media website, there will always be a handful of social users who will start to track your site in order to submit future content.
Detractors also ignore the power of ultra targeted secondary traffic. General sites or blogs in the same niche will link to a story that’s popular on social sites, because it adds value for their readers or users. This is done naturally on a daily basis for many.
While primary traffic usually comes in a larger volume, I would argue that secondary traffic is more valuable. Why? Because links from other websites bring visitors who are very likely to be interested in your content. These citation links demonstrate recognition of your site in the eyes of others. It builds your brand.
Think of the social news site as a platform or a soapbox. As something that gives you a chance to be heard or read, even for a brief moment of a few hours. The people who are drawn to your message will visit your site and recommend it to others.
Source from www.doshdosh.com
There is no other low-cost promotional method out there that will easily expose your dealership brand online and potentially have customers visiting your website over and over.
When creating posts of your specials, vehicles or dealer news throughout your Social Media networks, there will be two things to expect:
* Primary and Secondary Traffic. Primary traffic is the large amount of visitors who come directly from social media websites. Secondary traffic is referral traffic from websites which link to and send you visitors, after they come across your content through the social sites.
* High Quality Links. Becoming popular on social news websites like Digg or Reddit will get you a large number of links, some of which may be topically relevant, some not. A good story can realistically acquire a large number of high quality editorial links, most of which cannot be easily bought.
Now let’s translate this into tangible benefits for your dealer website:
1. Links = Better Search Engine Rankings.
When a website receives a large number of natural, permanent links from trusted domains, it develops authority. Search engines trust it. If you optimize your link posts and website structure properly, you can easily start ranking for competitive keywords, which will in turn bring in search engine visitors.
Do this often enough and your search traffic will undoubtedly increase. In a sense, you are obtaining these quality links through borrowed trust. Many online surfers think that if an article is posted by one of their friends or a notable website, then it’s probably worth checking out and referencing through a citation link.
A new website may find it difficult to gain links from a critical mass that is not familiar with it but a trusted social news resource makes it easier for links to come in, because the community and buzz has somewhat ‘certified‘ the value of the site. Note that the actual strength of the article is still of utmost importance for all.
2. Primary + Secondary Traffic = Community/Supporters.
Some people claim that social news websites only send useless traffic, visitors that will often just view a specific webpage and click away. Yes, that’s usually the case. Sites like Digg are notorious for their poor bounce rates: many visitors drop in for the article and then leave after reading it. StumbleUpon(www.StumbleUpon.Com) is much better in this aspect.
But don’t mistake this with a lack of interest. Your subscriber figures will often take big jump up and then stabilize after a few days. If your entire site is relevant to the general interests of the social media website, there will always be a handful of social users who will start to track your site in order to submit future content.
Detractors also ignore the power of ultra targeted secondary traffic. General sites or blogs in the same niche will link to a story that’s popular on social sites, because it adds value for their readers or users. This is done naturally on a daily basis for many.
While primary traffic usually comes in a larger volume, I would argue that secondary traffic is more valuable. Why? Because links from other websites bring visitors who are very likely to be interested in your content. These citation links demonstrate recognition of your site in the eyes of others. It builds your brand.
Think of the social news site as a platform or a soapbox. As something that gives you a chance to be heard or read, even for a brief moment of a few hours. The people who are drawn to your message will visit your site and recommend it to others.
Source from www.doshdosh.com
Friday, October 9, 2009
Focus On Service And Parts Have Never Been Greater
Without the profits being generated from service and parts, where would your dealership be? The time has come for the spotlight to shine on the back-end of the business.
In fact, the average technician generates as much gross profit a month for the dealership as the typical 10-unit a month salesperson. Do the math; the average sales gross minus F&I equals between $1,300 and $1,500 per unit, while a technician generates an average of $130 gross per repair order, which produces about the same gross in only 10 or 11 ROs.
With so much at stake, no service or parts department can afford to send a single customer to the competition, whatever the reason. Today, the importance of taking every opportunity to deliver service excellence at every point you engage with your customers cannot be overstated.
“Given today’s market conditions, where dealers are finding it extremely difficult to achieve profitability, it is vital that they not overlook the importance of ensuring their service customers are satisfied,” notes a recent J.D. Power and Associates report.
“Not only does meeting and exceeding the expectations of customers through after-sales service result in an increased likelihood that those customers will return for service, but it also results in increased likelihood that those customers will stay loyal to the brand when they are next in the market for a vehicle.”
Read More: http://blog.searchoptics.com/focus-service-parts-greater/
In fact, the average technician generates as much gross profit a month for the dealership as the typical 10-unit a month salesperson. Do the math; the average sales gross minus F&I equals between $1,300 and $1,500 per unit, while a technician generates an average of $130 gross per repair order, which produces about the same gross in only 10 or 11 ROs.
With so much at stake, no service or parts department can afford to send a single customer to the competition, whatever the reason. Today, the importance of taking every opportunity to deliver service excellence at every point you engage with your customers cannot be overstated.
“Given today’s market conditions, where dealers are finding it extremely difficult to achieve profitability, it is vital that they not overlook the importance of ensuring their service customers are satisfied,” notes a recent J.D. Power and Associates report.
“Not only does meeting and exceeding the expectations of customers through after-sales service result in an increased likelihood that those customers will return for service, but it also results in increased likelihood that those customers will stay loyal to the brand when they are next in the market for a vehicle.”
Read More: http://blog.searchoptics.com/focus-service-parts-greater/
Focus On Service And Parts Have Never Been Greater : http://blog.searchoptics.com/focus-service-parts-greater/
Friday, September 18, 2009
Friday, September 11, 2009
The Complete Solution
Search Optics, Inc.™ is the only turn-key, single-source, fully integrated (Virtual Showrooms to E-Newsletters) interactive marketing solutions company. We understand our clients needs and our services go beyond the average supplier relationship. The internet is constantly changing, and we work to keep your online presence cutting-edge. At Search Optics, we understand what drives your business forward.
http://www.searchoptics.com/why.php
http://www.searchoptics.com/why.php
Friday, September 4, 2009
Search Optics - In The Press
Search Optics is proud to have a lot of positive publicity. To check out our newsroom please follow the link below:
http://www.searchoptics.com/newsroom.php?move=0
http://www.searchoptics.com/newsroom.php?move=0
Friday, August 28, 2009
Virtual Showroom
Search Optics creates a custom-built web site that is fully-contented and carefully developed to maximize conversion to phone calls and e-mails. Our goal is to not only create the most user-friendly site for your potential customers; but also to you and your business.
We develop web site ideas that incorporate what your business is all about. We work with you to create a custom designed site that is specific to YOUR business and market. No more picking through boring templates. Using data we've compiled from more than ten years in the industry, we make sure the site is set up to maximize the opportunity for response.
We develop web site ideas that incorporate what your business is all about. We work with you to create a custom designed site that is specific to YOUR business and market. No more picking through boring templates. Using data we've compiled from more than ten years in the industry, we make sure the site is set up to maximize the opportunity for response.
Monday, July 27, 2009
Search Engine Marketing
Search Engine Marketing allows you to advertise your Web site in the sponsored listings section of major search engines, driving highly qualified traffic to your website. We maintain a month long budget on Google, Yahoo! & MSN and customize the messaging with incentives in geographically targeted areas of the country where you'd like to be visible. Your ad appears only when an Internet user is searching for a keyword or phrase you have purchased. Your placement among the sponsored links is determined in a bid fashion.
Pay-per-Click (PPC) is a great way to achieve immediate placement on searches, while your organic placement earns recognition. We generate a comprehensive list of hundreds of focused Internet search terms that are relevant to your business. Then, we upload your campaign into our unique system, which places your ads on all major search engines. Throughout each month, we fine tune your campaign to guarantee that you are getting the highest quality and volume of lead traffic possible. Finally, we provide you with easy-to-understand monthly reports.
Pay-per-Click (PPC) is a great way to achieve immediate placement on searches, while your organic placement earns recognition. We generate a comprehensive list of hundreds of focused Internet search terms that are relevant to your business. Then, we upload your campaign into our unique system, which places your ads on all major search engines. Throughout each month, we fine tune your campaign to guarantee that you are getting the highest quality and volume of lead traffic possible. Finally, we provide you with easy-to-understand monthly reports.
Tuesday, June 23, 2009
Search Optics Offers Social Media Management
The surge of social media and networking sites such as Myspace, Twitter, LinkedIn and Facebook have revolutionized the way that companies are able to connect with their customers. As a result, the need to effectively manage your online identity has become an essential part of an effective online marketing campaign
Social media, when managed properly, can improve your web presence and give you more authority in your field. But, if managed poorly- which can include failing to update regularly or if you start updating then stop, your credibility could decrease. On the Internet the content you create or don’t create isn’t just a reflection of your company-it is your online brand identity. Think about it, what type of message do you want to convey? With over a hundred different social media sites you could easily forget to update, and continuously updating each profile with fresh content can prove to be time consuming and difficult as some sites require programming knowledge.
To streamline the process, Search Optics now offers a social media and reputation management program. Our social media specialists will monitor and create separate profiles on each Web 2.0 site for your dealership, which will reflect the look and feel of your website. We will also update each profile on a weekly basis with fresh content related to the dealership, so you don’t have to. As an added benefit, we will provide you with once a month reporting-including the organic rankings for your dealership name- so you will know exactly how your social media program is performing.
Social media is all about visibility and using Web 2.0 sites to build relationships with the consumers that you want to target, at Search Optics our ultimate goal is to provide you with the tools needed to dominate your niche. If you are interested in learning how your company could benefit from reputation and social media management Contact Search Optics for a free consultation.
http://ping.fm/bGUKG
Social media, when managed properly, can improve your web presence and give you more authority in your field. But, if managed poorly- which can include failing to update regularly or if you start updating then stop, your credibility could decrease. On the Internet the content you create or don’t create isn’t just a reflection of your company-it is your online brand identity. Think about it, what type of message do you want to convey? With over a hundred different social media sites you could easily forget to update, and continuously updating each profile with fresh content can prove to be time consuming and difficult as some sites require programming knowledge.
To streamline the process, Search Optics now offers a social media and reputation management program. Our social media specialists will monitor and create separate profiles on each Web 2.0 site for your dealership, which will reflect the look and feel of your website. We will also update each profile on a weekly basis with fresh content related to the dealership, so you don’t have to. As an added benefit, we will provide you with once a month reporting-including the organic rankings for your dealership name- so you will know exactly how your social media program is performing.
Social media is all about visibility and using Web 2.0 sites to build relationships with the consumers that you want to target, at Search Optics our ultimate goal is to provide you with the tools needed to dominate your niche. If you are interested in learning how your company could benefit from reputation and social media management Contact Search Optics for a free consultation.
http://ping.fm/bGUKG
Friday, June 19, 2009
Measurable Results with UPTRACS?
What good is Internet marketing if you don't know the results? Our programs are designed to produce RESULTS, in the form of trackable email leads and phone calls from interested buyers.
Search Optics, Inc.™ has developed a technology called UPTRACS™, which tracks and records phone calls and e-mails from search engine marketing Pay-Per-Click campaigns.
With UPTRACS™, you will be provided with a set of concise monthly reports (more frequent if you like) that highlight the important details of your campaign performance. These reports will give you a straightforward look at how your programs are performing for your business. And the experts at Search Optics are here to help you maximize your campaign results.
Our goal is to provide you with the best results on the internet coupled with unmatched customer service.
Search Optics, Inc.™ has developed a technology called UPTRACS™, which tracks and records phone calls and e-mails from search engine marketing Pay-Per-Click campaigns.
With UPTRACS™, you will be provided with a set of concise monthly reports (more frequent if you like) that highlight the important details of your campaign performance. These reports will give you a straightforward look at how your programs are performing for your business. And the experts at Search Optics are here to help you maximize your campaign results.
Our goal is to provide you with the best results on the internet coupled with unmatched customer service.
Wednesday, June 17, 2009
About Us:
Search Optics exists to create results-driven Internet marketing solutions that enable our clients to achieve measurable results through our customized interactive marketing services.
We are committed to converging face-to-face client care and forward-thinking 21st century interactive marketing opportunities.
Search Optics offers customized internet marketing solutions, helping businesses increase their online visibility. Most importantly, we bring you and your business immediate results!
Friday, June 12, 2009
Thursday, June 11, 2009
Why Search Optics? Because We Get Results!
Search Optics, Inc. ™ exists to create results-driven internet marketing solutions that enable our clients to achieve measurable results through our customized interactive marketing services. Search Optics, Inc. ™ consistently innovates and implements new technology and cutting-edge Internet marketing strategies to maximize the return of investment of our clients.
We are committed to converging face-to-face client care and forward-thinking 21st century interactive marketing opportunities.
We are committed to converging face-to-face client care and forward-thinking 21st century interactive marketing opportunities.
Wednesday, June 10, 2009
Search Engine Marketing
Search Engine Marketing allows you to advertise your Web site in the sponsored listings section of major search engines, driving highly qualified traffic to your website. We maintain a month long budget on Google, Yahoo! & MSN and customize the messaging with incentives in geographically targeted areas of the country where you'd like to be visible. Your ad appears only when an Internet user is searching for a keyword or phrase you have purchased. Your placement among the sponsored links is determined in a bid fashion.
Pay-per-Click (PPC) is a great way to achieve immediate placement on searches, while your organic placement earns recognition. We generate a comprehensive list of hundreds of focused Internet search terms that are relevant to your business. Then, we upload your campaign into our unique system, which places your ads on all major search engines. Throughout each month, we fine tune your campaign to guarantee that you are getting the highest quality and volume of lead traffic possible. Finally, we provide you with easy-to-understand monthly reports.
Pay-per-Click (PPC) is a great way to achieve immediate placement on searches, while your organic placement earns recognition. We generate a comprehensive list of hundreds of focused Internet search terms that are relevant to your business. Then, we upload your campaign into our unique system, which places your ads on all major search engines. Throughout each month, we fine tune your campaign to guarantee that you are getting the highest quality and volume of lead traffic possible. Finally, we provide you with easy-to-understand monthly reports.
Tuesday, June 9, 2009
SEO & Site Submission
Search Engine Optimization (SEO) increases relevant traffic on your website through organic / natural search results. Unlike Search Engine Marketing (SEM), Search Engine Optimization (SEO) is the process of making your website "popular" on searches relevant to the content of your site. Google, Yahoo & MSN are constantly updating the algorithms used to measure relevance of your web site.
SEO increases your sites relevance by factoring how search-engine algorithms work and what users search for. SEO considers relevant & unique content, coding, site structure, quality linking and more.
Search Optics stays on top of SEO trends and techniques to deliver the highest proven results possible. Clicks to your site from organic results are FREE. We conduct extensive pre-optimization research to ensure your web site ranks well for quality and relevant keywords across all major search engines. Each client has a custom optimization plan. Our trustworthy staff, located in the U.S., handles the optimization of your web site with personal care. You will receive reports which display rankings across major search engines.
SEO increases your sites relevance by factoring how search-engine algorithms work and what users search for. SEO considers relevant & unique content, coding, site structure, quality linking and more.
Search Optics stays on top of SEO trends and techniques to deliver the highest proven results possible. Clicks to your site from organic results are FREE. We conduct extensive pre-optimization research to ensure your web site ranks well for quality and relevant keywords across all major search engines. Each client has a custom optimization plan. Our trustworthy staff, located in the U.S., handles the optimization of your web site with personal care. You will receive reports which display rankings across major search engines.
Wednesday, June 3, 2009
![Welcome To Search Optics<br />[cid:image001.jpg@01C9E45C.848E4410]](http://p.ping.fm/img/gyl97YM5/d5dec8731055b952.jpg)
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