Friday, October 30, 2009
Search Optics Launches Discussion Forums For Dealerships: http://searchoptics.livejournal.com/9677.html
Search Optics Launches Discussion Forums For Dealerships
Search Optics would like to announce the creation of a discussion forum. The discussion forum was created so people living in the Chicago area can discuss anything and everything about BMW cars, service, parts and aftermarket performance. The discussion forum can be reached by going to www.chicagobmwdealers.com.
Forums of this nature can be used for similar discussion about any car models in your area. For example, we could create a Honda forum for the Houston area. If your dealership is interested in having Search Optics create and maintain a forum for your dealership please contact nick@searchoptics.com for more details.
Forums of this nature can be used for similar discussion about any car models in your area. For example, we could create a Honda forum for the Houston area. If your dealership is interested in having Search Optics create and maintain a forum for your dealership please contact nick@searchoptics.com for more details.
Friday, October 23, 2009
ROI Case Studies
"Since partnering with Search Optics, we are now a Top 5 solar company in San Diego, and one of the fastest growing Solar companies in Southern California. Our aggressive online efforts have gotten us noticed nationwide, as our web site was mentioned in the New York Times." - Kirk Mulligan
Read more ROI Case Studies here:
http://www.searchoptics.com/why.php?move=4
Read more ROI Case Studies here:
http://www.searchoptics.com/why.php?move=4
Friday, October 16, 2009
The Value Of Marketing Through Social Media Outlets: http://blog.searchoptics.com/the-value-of-marketing-through-social-media-outlets/
The Value Of Marketing Through Social Media Outlets: http://blog.searchoptics.com/the-value-of-marketing-through-social-media-outlets/
The Value Of Marketing Through Social Media Outlets
Social media marketing, which is quickly becoming known to be the modern Industrial Revolution, is the process of promoting your site or business through social media channels such as Twitter, MySpace, FaceBook, Digg, StumbleUpon, Plurk, Etc. It is undoubtedly one of the most powerful strategies that will get you links, attention and massive amounts of traffic.
There is no other low-cost promotional method out there that will easily expose your dealership brand online and potentially have customers visiting your website over and over.
When creating posts of your specials, vehicles or dealer news throughout your Social Media networks, there will be two things to expect:
* Primary and Secondary Traffic. Primary traffic is the large amount of visitors who come directly from social media websites. Secondary traffic is referral traffic from websites which link to and send you visitors, after they come across your content through the social sites.
* High Quality Links. Becoming popular on social news websites like Digg or Reddit will get you a large number of links, some of which may be topically relevant, some not. A good story can realistically acquire a large number of high quality editorial links, most of which cannot be easily bought.
Now let’s translate this into tangible benefits for your dealer website:
1. Links = Better Search Engine Rankings.
When a website receives a large number of natural, permanent links from trusted domains, it develops authority. Search engines trust it. If you optimize your link posts and website structure properly, you can easily start ranking for competitive keywords, which will in turn bring in search engine visitors.
Do this often enough and your search traffic will undoubtedly increase. In a sense, you are obtaining these quality links through borrowed trust. Many online surfers think that if an article is posted by one of their friends or a notable website, then it’s probably worth checking out and referencing through a citation link.
A new website may find it difficult to gain links from a critical mass that is not familiar with it but a trusted social news resource makes it easier for links to come in, because the community and buzz has somewhat ‘certified‘ the value of the site. Note that the actual strength of the article is still of utmost importance for all.
2. Primary + Secondary Traffic = Community/Supporters.
Some people claim that social news websites only send useless traffic, visitors that will often just view a specific webpage and click away. Yes, that’s usually the case. Sites like Digg are notorious for their poor bounce rates: many visitors drop in for the article and then leave after reading it. StumbleUpon(www.StumbleUpon.Com) is much better in this aspect.
But don’t mistake this with a lack of interest. Your subscriber figures will often take big jump up and then stabilize after a few days. If your entire site is relevant to the general interests of the social media website, there will always be a handful of social users who will start to track your site in order to submit future content.
Detractors also ignore the power of ultra targeted secondary traffic. General sites or blogs in the same niche will link to a story that’s popular on social sites, because it adds value for their readers or users. This is done naturally on a daily basis for many.
While primary traffic usually comes in a larger volume, I would argue that secondary traffic is more valuable. Why? Because links from other websites bring visitors who are very likely to be interested in your content. These citation links demonstrate recognition of your site in the eyes of others. It builds your brand.
Think of the social news site as a platform or a soapbox. As something that gives you a chance to be heard or read, even for a brief moment of a few hours. The people who are drawn to your message will visit your site and recommend it to others.
Source from www.doshdosh.com
There is no other low-cost promotional method out there that will easily expose your dealership brand online and potentially have customers visiting your website over and over.
When creating posts of your specials, vehicles or dealer news throughout your Social Media networks, there will be two things to expect:
* Primary and Secondary Traffic. Primary traffic is the large amount of visitors who come directly from social media websites. Secondary traffic is referral traffic from websites which link to and send you visitors, after they come across your content through the social sites.
* High Quality Links. Becoming popular on social news websites like Digg or Reddit will get you a large number of links, some of which may be topically relevant, some not. A good story can realistically acquire a large number of high quality editorial links, most of which cannot be easily bought.
Now let’s translate this into tangible benefits for your dealer website:
1. Links = Better Search Engine Rankings.
When a website receives a large number of natural, permanent links from trusted domains, it develops authority. Search engines trust it. If you optimize your link posts and website structure properly, you can easily start ranking for competitive keywords, which will in turn bring in search engine visitors.
Do this often enough and your search traffic will undoubtedly increase. In a sense, you are obtaining these quality links through borrowed trust. Many online surfers think that if an article is posted by one of their friends or a notable website, then it’s probably worth checking out and referencing through a citation link.
A new website may find it difficult to gain links from a critical mass that is not familiar with it but a trusted social news resource makes it easier for links to come in, because the community and buzz has somewhat ‘certified‘ the value of the site. Note that the actual strength of the article is still of utmost importance for all.
2. Primary + Secondary Traffic = Community/Supporters.
Some people claim that social news websites only send useless traffic, visitors that will often just view a specific webpage and click away. Yes, that’s usually the case. Sites like Digg are notorious for their poor bounce rates: many visitors drop in for the article and then leave after reading it. StumbleUpon(www.StumbleUpon.Com) is much better in this aspect.
But don’t mistake this with a lack of interest. Your subscriber figures will often take big jump up and then stabilize after a few days. If your entire site is relevant to the general interests of the social media website, there will always be a handful of social users who will start to track your site in order to submit future content.
Detractors also ignore the power of ultra targeted secondary traffic. General sites or blogs in the same niche will link to a story that’s popular on social sites, because it adds value for their readers or users. This is done naturally on a daily basis for many.
While primary traffic usually comes in a larger volume, I would argue that secondary traffic is more valuable. Why? Because links from other websites bring visitors who are very likely to be interested in your content. These citation links demonstrate recognition of your site in the eyes of others. It builds your brand.
Think of the social news site as a platform or a soapbox. As something that gives you a chance to be heard or read, even for a brief moment of a few hours. The people who are drawn to your message will visit your site and recommend it to others.
Source from www.doshdosh.com
Friday, October 9, 2009
Focus On Service And Parts Have Never Been Greater
Without the profits being generated from service and parts, where would your dealership be? The time has come for the spotlight to shine on the back-end of the business.
In fact, the average technician generates as much gross profit a month for the dealership as the typical 10-unit a month salesperson. Do the math; the average sales gross minus F&I equals between $1,300 and $1,500 per unit, while a technician generates an average of $130 gross per repair order, which produces about the same gross in only 10 or 11 ROs.
With so much at stake, no service or parts department can afford to send a single customer to the competition, whatever the reason. Today, the importance of taking every opportunity to deliver service excellence at every point you engage with your customers cannot be overstated.
“Given today’s market conditions, where dealers are finding it extremely difficult to achieve profitability, it is vital that they not overlook the importance of ensuring their service customers are satisfied,” notes a recent J.D. Power and Associates report.
“Not only does meeting and exceeding the expectations of customers through after-sales service result in an increased likelihood that those customers will return for service, but it also results in increased likelihood that those customers will stay loyal to the brand when they are next in the market for a vehicle.”
Read More: http://blog.searchoptics.com/focus-service-parts-greater/
In fact, the average technician generates as much gross profit a month for the dealership as the typical 10-unit a month salesperson. Do the math; the average sales gross minus F&I equals between $1,300 and $1,500 per unit, while a technician generates an average of $130 gross per repair order, which produces about the same gross in only 10 or 11 ROs.
With so much at stake, no service or parts department can afford to send a single customer to the competition, whatever the reason. Today, the importance of taking every opportunity to deliver service excellence at every point you engage with your customers cannot be overstated.
“Given today’s market conditions, where dealers are finding it extremely difficult to achieve profitability, it is vital that they not overlook the importance of ensuring their service customers are satisfied,” notes a recent J.D. Power and Associates report.
“Not only does meeting and exceeding the expectations of customers through after-sales service result in an increased likelihood that those customers will return for service, but it also results in increased likelihood that those customers will stay loyal to the brand when they are next in the market for a vehicle.”
Read More: http://blog.searchoptics.com/focus-service-parts-greater/
Focus On Service And Parts Have Never Been Greater : http://blog.searchoptics.com/focus-service-parts-greater/
Subscribe to:
Posts (Atom)